Commercetools has a capable API but some of the more chatty and simplistic designs communicate far more than is necessary, loading a page. Experienced developers can use GraphQL to request exactly what is needed for the frontend, employ aggressive caching at the API gateway to reduce multiple calls to the API, and use the Backend-for-Frontend pattern to merge queries. Restraint, clear... https://oscorm.com/services/hire-commercetools-development-service