Customer Lifetime Value reveals the total revenue a customer is expected to generate throughout their relationship with a business. When analyzed alongside acquisition costs, it helps determine whether growth strategies are sustainable. In 2026, businesses increasingly prioritize retention and long-term profitability. This article explains why Lifetime Value remains a key KPI for exec... https://vastcope.com/blog/essential-marketing-kpis-for-ceos-cmos-in-2026